Our startup

Deedit Inc. is a US startup based in Oakland, CA dedicated to foster sustained change by leveraging the latest AI technologies. Founded by Marcos Polanco and Bruno Constans, 2 engineering veterans of the Silicon Valley, Deedit turns content (books, PDFs, Youtube videos, podcasts) into actionable programs.

The name of our company embodies both the value of each action or baby step one commits to in a growth program (the "deed"), as well as the satisfaction of completing a task ("I did it!"). Deedit serves both consumers engaged in self-improvement and corporations looking for a tool to implement cultural and skill development programs in depth, in real life, beyond mere powerpoints or dull e-learning apps.

Our findings

Society urgently needs positive change.Populations are aging, and new seniors must stay healthy longer as extended care costs become unsustainable. Gen Z faces alarming levels of anxiety and depression, with 42% experiencing hopelessness, largely due to social media. Many mid-career professionals are resigning, seeking more meaning. Economic shifts, AI-driven work uncertainty, and environmental crises amplify the need for mental health support. Yet, society remains unprepared, poor mental health costing $6 trillion globally by 2030.

People under mental distress or simply hoping to build healthier, smarter habits often turn to books and online content for inspiration. But changing behavior is hard, even after reading tens of personal development books or watching inspirational Youtube videos. Because it requires much more than willingness. Cultural change management in a corporate setting is also hard, probably the hardest. Corporate training and executive coaches lack efficient IT tools  and consistent support between sessions. Corporate change management is still a mild failure in many organizations and large-scale programs, because the top-down spillover simply does not work or happen. Mid-level managers are often left unsupported without proper coaching or mentoring, due to limited budget or resources.

Research in Neuroscience & Psychology

Latest research in behavioral psychology, neuroscientists and coaching experts agree on one point that is at the core of our app: in change, routines beat will any time. Routines are crucial to break negative cycles and overcome hardships. Routines are the key to transformation. Today science from leading universities such as Stanford, UCL, Penn showed that routines act as neuroplastic catalysts, initiating new neuronal paths, shaping new reasoning and behaviors. We believe they are at the center of a new wellbeing and longevity revolution that many influencers, researchers and experts are currently leading: Behaviorial Design.

Deedit delivers transformative support across diverse demographics, from teenagers struggling with mental health to isolated seniors aging actively or entrepreneurs seeking business clarity. Besides initiating routine formation, we leverage communal accountability to drive results, whether through an humanized AI assistant or a peer cohort.

Our contribution: AI

We are not doing it alone. We are building a virtuous ecosystem with authors and content creators, leveraging their expertise, content and audience, working hand in hand to support their followers in the application of the guidance provided. Our AI-powered app complements the theoretical work and framework designed by the author or digital creator by creating and running a true personalized self-help program automatically, adapting daily to the user's behavior. While the content hits as shots of wisdom, our AI assits daily, supporting the users throughout their transformational journey. In a world seeking improvement and self-growth, we at Deedit are adding our brick by pioneering a new field in computing and behavorial design: Artificial Behavorial Intelligence (ABI). Better humans, leveraging AI.